wimberly jewelry wholesale How did Amazon make Oracle step by step?

wholesale 925 sterling silver charm jewelry The world's largest database company Oracle has recently leased 160,000 square feet of office districts in Seattle in the "Cloud Capital". This is about thousands of kilometers from its headquarters California Silicon Valley, but it is separated from its latest competitor Amazon.
Oracle with a market value of 204.5 billion US dollars is still one of the most profitable software companies in the world. The founder Larry Erisen is a strong, invasion of unscrupulous character. Before 2013, he was a model of Silicon Valley's entrepreneurial -starting from scratch. He cleverly seized the opportunity, and he expanded horizontally. The sales of sales doubled year after year. He himself became the richest man in Silicon Valley.
In after that, Erisen began to be known for his exaggerated words and irony of business competitors. In March of this year, he publicly stated that Amazon and Microsoft are both competitors in failed, at least at the technical level of cloud computing. What is embarrassing is that there are several times the gap between Oracle and them.
four years ago, Oracle exceeded IBM, becoming the second largest software company in the world after Microsoft. Amazon gradually stood out from a group of cloud service providers. The research company Synergy issued a report at the time that the increase in Amazon's revenue within a quarter of the period surpassed the increase in the entire market, and it is expected that the revenue that Amazon will get next quarter will be 15%more than all competitors.
The two companies, which were originally on the parallel line, soon joined the short soldiers. There is no reason for him, while the emerging cloud computing company represented by Amazon continues to reduce the price of the vailinum.
Faced with changes, the two software -based companies chose different paths. With the advantages of product advantages, Microsoft quickly cut into the cloud computing market, while Oracle spent several years to resist and hesitate, and later radical, leading to different fate of the two companies today.
In 2013, Microsoft's market value has been hovering around US $ 200 billion, but by 2017, Microsoft's market value has approached $ 640 billion. In contrast, Oracle's footsteps obviously stagnated.
In 2014, Larry Erisen finally bowed his head to "cloud". Erisen suddenly announced that he resigned from the CEO and switched to CTO, and invested more energy in product development and strategic formulation. He has reduced the shortcomings of complete free business by buying a complete free business. Subsequently, integrated integration, product standardization and automation, and finally provided customers with three levels of complete cloud computing services including IaaS, PaaS and SaaS.
It's financial situation, Larry Erisen's strategy seems to be effective. In the first quarter of fiscal 2018, revenue increased by 6.9%year -on -year, which was the highest growth rate in the single quarter since 2011. At the same time, the percentage of cloud computing business accounted for 5.5%of the total revenue from 5.5%in fiscal 2015 to 16%.
In October this year, at the Global Conference, Oracle lowered his body again and began to talk about cost -effectiveness. This seems to be a good sign. Oracle was forced by Amazon all the way, step by step to the cloud, and tried to subvert the existing cloud business model. However, Yunshang Business is still in the first half, and it obviously has a chance.
In four years forced by Amazon
When the crisis emerged, it was the moment the Oracle income reached its peak.
In October 2013, the total revenue of Oracle Software Business has exceeded IBM of the same period in the past year, becoming the world's second largest commercial software company. At this time, the income of the IBM software part was $ 25.7 billion, and the revenue of Oracle was $ 27.8 billion.
This is just a number beyond a number. Product portfolio and data processing capabilities play a vital role in locking in the core user base, and core users continue to purchase software licenses to authorize, and provide stable income for Oracle. If there is no change, this will be a benign business cycle.
, almost at the same time, the cloud computing industry erupted and subverted the existing business model. Users can use lower prices and purchase according to demand. This made the Oracle that was passive once and for all. The greater fatal injury is that cloud computing companies provide solutions that can reduce risks and help users complete migration.
The replacement is always the most effective way to snatch the market. In July 2013, Alibaba, which has entered the ranks of cloud computing manufacturers, announced that its company has completely offline Oracle database. This is a change since 2008. The Oracle database that was difficult to be replaced in the past began to pull away from Internet companies.
Feer Ali, Amazon AWS relay. In October 2015, Amazon AWS CEO, Andy Jassy, ​​publicly accused Oracle that bundled users through expensive business contracts. AWS launches a database migration service (DMS) to help users move out of the database of competitors such as Oracle. It can also retain the user's original Oracle database, but from its own data center to AWS. But the latter way often leads the user -oriented AWS database products.
Amazon announced data. The speed of Oracle's database users to the AWS platform is getting faster and faster. In 2016, it was 18,000 customers, and in September 2017, it increased to 35,000. Beginning in 2015, the database business has accounted for 20 % of Amazon AWS sales.
Erison thought that Amazon was just a company that provided "toys". Because most of the customers in AWS are entrepreneurs and small and medium -sized companies of IT companies such as Oracle.
, Erisen also knew the horror pressure that Amazon brought to Oracle. At that time, he said in a public speech, "In the past two decades, we pay close attention to the two competitors of IBM and SAP, but now we no longer pay attention to any of them." This time he chose Amazon AWS and Microsoft.
Faced with the naked challenge initiated by AWS, Oracle's response strategy turned out to increase the authorization price, and the outside world booed. What is even more caught off guard in the Amazon AWS has also begun to expand to the banking industry, and this is the core area of ​​Oracle.
Amazon AWS lobbying to the banking industry that cloud computing can meet the requirements of computing and storage during the peak period, and can save costs during the trough period. Essence Today's banking industry is also seeking transformation, which is obviously very tempting.
Porn at the radical Shangyun
In September 2016, Larry Erisen announced at the press conference of Oracle Bone, which will be fulfilled in the field of cloud computing, fighting against Amazon, and even bluntly said that "Amazon's era of monopoly will become the leader of Amazon to become the leader of Amazon will become the leader of the world's monopoly. It's the past. "
At this time, Erison was 72 years old.
These years, although the clouds, especially the AWS remarks, have actually laid out the cloud computing business in many dimensions.
2011 to 2016, Oracle has acquired 15 innovative companies covering all links in clouds. The acquisition targets include not only players such as cloud customer service providers RightNow, but also virtualization technology companies XSIGO and Docker container management Technology companies such as service providers.
In order to fully support the cloud architecture, Oracle has rewritten all software products, and redesigned the application interaction, and also developed high -performance server chips. From the underlying chip to IaaS, PaaS, SaaS, to industry applications, Oracle is renovating every level of cloud computing.
September this year, Erisen announced a cloud sales plan that started from the 25th of that month. This plan includes two parts: PaaS (platform is service) and universal authorization. Erisen hopes to completely change the way users buy and use cloud.
This can be regarded as an Oracle in the cloud transformation.
Prior to this, Oracle users can use its localized authorized software license for Oracle IaaS (infrastructure as service) business, and now Oracle has expanded this service to PaaS, database, middleware, middleware And analysis software and other products. This means that local deployment users can immediately use Oracle database clouds.
The "general authorization" is that users can sign a contract, that is, all cloud services that can use Oracle can be used, and Oracle operating systems are converted to accounting according to the total user consumption, not independent of each other. When Oracle releases new services, users can use it without signing contracts with Oracle.
This is a strategy to develop directly for Amazon AWS.
Erisen said that if you want to purchase a cloud computing service of $ 100,000, you must clarify what kind of data centers and services are required with AWS, and then AWS will calculate the cost. But on the Oracle Cloud platform, users can choose services at will, and they are more flexible.
In the past year, Oracle has merged the database with the middleware department, which changed the organizational management model that was independently developed by small teams and lacking integrity by small teams in the past. After that, Oracle has released a new generation of autonomous database cloud introduced by machine learning, which technically improves the performance of the product and the convenience of management.
At the same time, Oracle continues to attract large companies to support its plan to transform to the cloud. After several months of hard work, in May 2017, Oracle announced an agreement with telecommunications operator AT