What are the characteristics of first -line brand customer groups

Rich groups, high -income groups, personalized groups.
The consumer motivation for high -income groups is mainly hierarchical, from public psychology and social. The elimination of the rich group is a good symbol. High -income group: These new successful people also need to use the brand as "identity certification" to obtain the certification of high society as soon as possible, thereby expanding their social networks. Personal groups: Some groups with relatively low income are usually used to support their high -definition consumption with other consumption convergence to achieve their own goals.