How to do social marketing

1. Active group
everyone should know the "dead group" and "zombie group". Generally, there are two categories, just established, there is no clear theme, etc., and directly pull people in; the other is just established It is very active at the time, and the later period is negligible to management, etc., and directly becomes a "dead group". There are almost no one in the group who speak in the group. At most, someone is advertising every day, and no one manages it.
We we want to do social marketing, we must activate the group, such as sending red envelopes regularly every day, sharing the latest news and hotspots, publish topics, discuss it together, and there are prizes and other means. There must be people who start and the so -called "water army".
2. Share value content
sharing of value content is the most critical. Share some parallel imports every day. Everyone will not be interested in this group. For example, you share a knowledge point every day and according to your own products. And service, and industry type sharing.
mad everyone feels that this group is good, you can learn something and know something. For example, you are a service for psychological counseling, and the theme is generally psychological knowledge. Of course, you share some psychological knowledge or cases every day.
3. Formation of rules
What the unavoidable of social marketing is to peer muddy water and touch the fish in "undercover", secretly add friends, etc. At this time, in order to avoid this, we formulate some rules to avoid maximum. For example, issue group regulations, inform everyone, and reporters have incentives such as prizes.
Finding community positioning
The establishment of many communities at present, which are temporarily established by the group owners, and lack a clear planning and goal before the establishment. What is the establishment of the community? These basic things are not clear, and the operation of the community is also very difficult, and most of the effects are also very bad. A high -quality community is often very clear when the community is established, because this can be more accurately carried out to the community more accurately Marketing.
For example, the community of a target user is a young woman, which will focus on the group of "young women" during operation. To ensure that the users attracted enough accurate. The reason for the establishment of the community is clear enough, and the marketing path will go better.