I am a novice. How does Moutai's business develop? How to locate the customer base?

I think Moutai wine is mainly sold by interpersonal networks. First of all, we must be able to get in touch with people who are capable of consumption and open up relationships. It is best to have orders in government procurement. Furthermore is specialty stores or sold in large shopping malls. Do not wait for customers, so stupid, now they are actively looking for customers, and take the initiative to survive in fierce competition.