The physical industry is impacted by e -commerce so much. What should I do next?

E -commerce impacting the physical industry will be a trend, because the physical store has existed for thousands of years as a retail model, and it is impossible to exist. E -commerce is a new thing that appears after the development of the Internet's technology and ideas to a certain stage. It must be a impact for physical stores.
But even so, the impact of e -commerce on physical stores is not so strong, because e -commerce is unable to achieve the service experience of physical stores for various aspects. Many people are still shopping on weekends. The best proof.
For physical stores, you need to go in with the times and integrate into this trend, instead of complaining who moves my cheese.
First of all, let your shop be in the head of a physical store. When there is a beast behind the back, you don't necessarily need to win the beast, but you are enough to win your companion. It is also a shop that has difficulty in operating.
It is to highlight the advantages of their physical stores, such as better service experience, better trials, etc. These are unmatched by e -commerce and need to highlight e -commerce to compete.
In the end, to maintain a advanced nature in the general trend, integrate into the business model of e -commerce, walk two legs, and operate online and offline.

In the next step to do the early stop loss of physical stores. As long as there are e -commerce companies selling goods, the physical store is only "dead road". It is even more troublesome when you can't afford it. Continue to persist and only disassemble the east wall to make up the west wall deeper and deeper ...
The e -commerce impact on entity. I believe many people know. The cheap people are human nature. The most important thing is that the e -commerce era will bring a new generation of young people. Now e -commerce has spread all aspects of our lives. Alibaba has been fined 18.228 billion. The big data is cooked and the privacy of personal privacy is stolen. Is this privacy owned by the country or Ali? If this information is leaked, the consequences are unimaginable ...
In Douyin, Kuaishou live broadcast and bring the goods and start to impact online shopping, more than a dozen people can sell tens of billions of goods, physical stores and online shopping will have a number of batch if there will be a number of batch of online shopping, there will be a number of batch of batch of batch of batch of online shopping. People are unemployed, and an investor has nothing to do with blood. The vicious cycle of viciousness is a series of consequences such as being prosecuted, becoming a faithful person, and even a divorce ...
If online shopping and live broadcast are based on fair price competition, product quality, product quality In the case of guarantee, not only allows merchants to improve services and reduce profits. The people are affiliated with our hands. If they use routines and false fakes to slander the entity, let consumers produce a physical store. The consequences of rejection!
The appearance in the e -commerce era has become more and more lazy, so that young people do not want to make money through hard work, but they want to be an anchor to achieve wealth. In the end of Simba selling fake bird's nests and other incidents, there are also tens of millions of fans anchor who directly scolds consumers who do not buy your own products without being worthy of his fans. The fans are stupidly brushed the gifts below, comfort the anchor, and help the anchor to scold others.
The customer is that God finally became so humble to buy those cheap products. It was really ridiculous. Who promoted their arrogance? What is happening to this society? Can you be a celebrity? Cursing people can earn millions of monthly income. Those fans who brush gifts you respect these money to respect your parents. Is it not fragrant for your family?
Now millions of college students, 70,000 masters go to takeaway, and spread through online video, which turned into a look of inspiring career. What is the use of cold windows in the next ten years? Now I am really confused. Is it better to cultivate children to learn to sing and dance and scold people from an early age. Is it better to follow the trend of the times?
Ma Yun's "making the business that is not difficult to do in the world" has become his business alone. Haugung Loan put on a beautiful clothes into a borrowing and flower tadpole. It used 3 billion to use leverage to release 3,000 billion yuan. Is this the general trend? Is this social progress? Are non -profit loan legitimate compliance? How many investors and borrowers have been killed by their families, and the countless tragedies of suicide ...

Now 780 million liabilities across the country per capita, 20.2 million merchants closed down last year, half of the merchants closed down, half of them were closed, half of them were closed. Closing the mall, increased unemployed people, increased liabilities, increased divorce rates, these are all the result of a vicious circle ... I can continue to say that it can be determined!
If in China, it is the most correct to develop manufacturing and high -tech, because only raw materials are the fundamental. I believe that the bonus of e -commerce has come to an end and does not die. High -tech enterprises can only be regarded as innovative business models. Continue to continue to disaster the country and the people, and endless harm ...
above belongs to personal views, do not spray if you do n’t like it!

Is friends!
of course, active electric shock. At present, the physical industry is indeed largely impacted by e -commerce. At this time, it should not be resistant, but should take the initiative to actively shock. In this case, it can make yourself better.
1 From the current development situation, the development of e -commerce has indeed caused a greater impact on the real economy. For physical enterprises, resistance is useless, and individuals cannot fight against the general trend.
Under such a general trend, only by actively integrating into the e -commerce economy and active electric shock can it be better.

The e -commerce impact on the real economy also provides another profit point for the real economy. If the real economy seizes this profit point, the real economy may be better.
Therefore, from the current situation, active electric shock may be a better choice.
2 Active electric shock
The active economy active electric shock can be said to not only avoid being impacted by e -commerce, but can use e -commerce to provide stronger motivation for its own development.
The world of the world is very fast, and e -commerce is just a channel for sales. As a real economy, as long as you can use e -commerce, your development speed will be faster and you may still make money.
. For example, Uniqlo actively shocked electric shock, and now it is launched online online. It can be said that there are more, greater influence, and more sales than the original. The role of development.
3 provides more experientialized service real economy can also attract customers by providing more experiential services. There is a weakness of the e -commerce economy, that is, it is not possible to provide consumers with satisfactory services. This real economy can be realized.
. For example, if you want to eat ice cream now, then you buy it when you go to the physical store, and you can enjoy it immediately. It is very fragrant and beautiful. But if you buy an ice cream on e -commerce, you may be able to get the goods after a period of time, which will affect your mood.
Therefore, in the future, the real economy can provide more experienced services to attract customers. Such services are actually difficult to do.
4 concluded that the development of e -commerce is developing rapidly and penetration is fast. Now there is no great effect on resistance. As a physical enterprise, you can only take the initiative to adapt, actively shock, and use e -commerce to serve yourself. This can be combined and offline, so that e -commerce can promote its better development.

The e -commerce non -dead entity cannot be out. Undoubtedly, the development of@无 无 has been developing many years later than many other countries, but Internet e -commerce can be said to have achieved the world's number one. Is it good or bad for China to develop so in the world as a global population? The arrival of any business model will impact the original business model, and it also directly impacts China's original business model and system. Although e -commerce has made many commodity prices cheap, it also makes many middlemen lose the chance of making money to make money. In China, China is a large population country. Many people and families need to have a source of income, and middlemen are the choice of many people. Although the price of terminal products is high, everyone has money to make money and has consumption capacity. In recent decades, China has always been in the fast -growing track. In the changes in changes in the events, most people are rushing to follow in ignorance. In the overwhelming changes, many people can do it. It becomes very anxious and blank. Internet e -commerce is a new thing. When many people don't know what's going on, market resources have been divided and distributed, but the original business model that has been impacted is left. I personally think that the rapid development of e -commerce is more disadvantaged. It is either good or it must be suitable for everyone. Alibaba revolutionizes the dealer's life, fights for the facts of the factory. These platforms have a commonality that they are all cross -border. Alibaba does not produce a pair of shoes, and Meituan does not stir -fry a dish. To put it bluntly, these platforms are the sickle of capitalists.

First of all, don't worry too much about the impact of e -commerce on the physical industry. E -commerce does squeeze the market and share of some physical industries to a large extent, but e -commerce cannot completely replace The physical industry even rely on the physical industry to a certain extent.
The physical stores should think about themselves under the current pattern of Internet economy and Internet trade, while embracing the advantages and convenience of e -commerce, reform and innovation, and expand their operating advantages while reducing costs.
The first, further improve and optimize the customer's shopping experience, create a more warm and comfortable shopping experience environment for customers, and create a special marketing model such as in -depth experience.
Secondly, use the physical store channels to further maintain customer relationships, enhance customer stickiness, establish communication channels that are close and stable with customers, and develop stable customer groups.
Third, further improve and improve the after -sales quality guarantee and after -sales service system, strengthen the convenience of the after -sales service of physical stores, and reduce the customer's doubts about the after -sales guarantee system.
Fourth, on the basis of ensuring service quality and the above three aspects, operating costs are reduced as much as possible, including reducing the costs such as storage and manpower, and reducing e -commerce to physical stores in terms of operating costs.
Fifth, integrate the advantages of the sales of e -commerce and physical stores, combine the advantages of e -commerce, actively strengthen cooperation with e -commerce, and improve the operating efficiency of physical stores.

The reviewer Zhang Zhang:

In innovation, online and offline.
In denying that the development of e -commerce has a certain impact on the real economy, but if you want to live in physical operations, you also need to seek development in innovation, stabilize in the law, and seek benefits in stability. Under the circumstances of the economic environment, the real economy first considers how to survive and live healthy.

This in the real economy has a large number of problems: strong replication, no core competitiveness, no innovative type.
The case before I saw a case. Share: There is a boss opened the shoe store, mainly sports shoes, and opened 3 branches. Each store hired one store chief. Recently, the sales loss status was found. According to the analysis of the survey, the two were closed decisively, and one store was specially operated. At the beginning, the promotional activity was launched, and it was invalid. Then, free social activities, first held a sprint, long -distance running and other sports competitions to donate sports. Shoes, and then the streets of her shop are carried out various activities. The prizes are sports shoes. Later, they cooperated with all the stores in the streets of their affiliated streets and promoted them in various network channels. School cooperation sports shoes supplier.

So enterprises must develop, innovation is the first, to meet consumer needs, and online and offline combination and adapt to changes in trends will go longer and farther.

The traditional Chinese physical store is impacted by e -commerce because its own supply chain is structurally backward, that is, parasites that have parasites too much, leading to poor price delegation. Under the impact of e -commerce, traditional physical stores have to put down the shelves and reduce profits, so as to keep a place in the market. In other words, the impact of e -commerce has promoted the optimization and upgrading of the Chinese commodity circulation model, and the traditional physical store has to transform to the new retail physical store. It is a phoenix Nirvana -style rebirth!
The entities should combine e -commerce to drive the real economy. Whoever refuses to change and who faces is eliminated, each era has the mission of each era.
Please make it clear that the e -commerce blows is a physical store, not the physical industry. The products of e -commerce transactions are also from physical factories. It is clear that it is a physical factory, not a virtual factory.

This problem needs to be dialectical. In China, Jack Ma's Alibaba kills a series of traditional retailers such as RT -Mart, which proves that the sentence, "In the end, Wal -Mart may not be a Carrefour. It is e -commerce. "In the end, the enemy who killed you did not have the same competition with you.

This is the concept of "dimension reduction strikes" in previous years.

, but is the physical industry really hit by e -commerce?

The answer is no!

. I will give an example. In Japan, e -commerce can not do it at all. Essence So what is the reason?

EXPOCITY in Osaka, Japan's tallest Ferris wheel, 4D movie theater with the largest IMAX screen in Japan, Japan's first experience English education facility English Village, and lamb Shawn Theme entertainment world and so on.

The latest technology and latest concepts are implanted at the same time. Perfect integration allows the field to become the core of Osaka Beixin Entertainment and fully integrate into the lives of residents.

Grand Front integrates countless new social formats, high -tech laboratory, university research institute, brand museum, maker space, car theme hall, science and technology experience hall , Gallery space, salon space, etc.

Grand Front is integrated into various social functions, attracting a wider regional consumer group and increasing consumer stickiness. Now it has become a major tourist place in Osaka.

The commercial services are all details. "The same brand and the same clothes are in specialty stores and department stores. If you can enjoy more additional services. It sounds like nothing, but these details are really warm. "

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The even corridors that have the design of the sun and rainy weather between the shelves that can automatically replenish the slope and the commercial street. They all convey the respect and consideration of customers in silence.

The people -oriented spirit can be seen everywhere in Japan. Buy things in the specialty store, and the cashier is stamped on the small ticket and pressed the oil -absorbing paper on it to suck the ink to prevent dyeing from other items.

After handing the packaged goods to the guests, the cashier will go out of the counter to send a short section, and then receive the items in the hands of the next queuing guest, and lead to it to the leadership of the line of the guests and lead to it to the leadership of the queue. The counter, continue to collect, stamp, absorb oil, and send them.

In dining in the restaurant, the waiter in the business area has been busy, but you can also see that the napkin paper is only half a box left and stuffed in time to keep it neat. Seeing soy sauce bottles and chairs deviate from the original position, it will also recover in time.

. On rainy days, Japanese malls will be prepared from the perspective of customer needs to prepare to wipe the rain gear and the body towels of the body, respectively , Intimate and reused.

When the customer expresses this brand, the store will recommend the same brand store in the area, and will get the address to get the address For customers for customers.

The deepest impression of Japanese physical industry is focusing. A sushi restaurant can operate for 150 or even 250 years, which is very common in Japan.

Japanese professionals are proud of inheritance and excellence. In their minds, there is no distinction between big business and small business. They can continue to continue Get satisfaction in concentration, so calm heart. Opening a store is not a lot of goodness, but to make yourself satisfied.

The ingenuity is the source of the Japanese physical industry to maintain vigorous vitality. Green Wood Shopping Center is the most appropriate case. The Green Mall Shopping Center is far away from Komosaki Kagawa, Kanagawa Prefecture, Tokyo. It opened for 13 days and passed 1 million passenger flow. This shopping center was only 37,000 square meters, but it has the largest roof garden in Japan.

The chairman Suzuki, the chairman of the company with 7-11, Ito Yang Huatang, repeatedly emphasized that "the most important thing is to build Green Wood Shopping Center into everyone. Play places, buy something home by the way. "

n In Japan, there have been an institution to conduct a corresponding investigation and enjoy the fun of shopping, It is the first reason for Japanese consumers, and the second reason is "cheaper than physical stores."

The most reliable point in Japan's physical industry is that there are many brands, and there are no secondary products and fakes. Japanese merchants are very strict with the quality of goods. If you buy disabled products in a large mall, not only will you get a large amount of compensation, but the manager must also come to the door to apologize. The biggest advantage of buying things in Japanese department stores is still at ease.

. For example, the popular Japanese male front tofu, based on the manual inheritance of the tofu shop for decades, created a unique visual system, launched male front tofu, made imaging paddle paddles The same "hair tofu shop", "quarrel to the soup tofu kid", male-Tomotsu, green soybean tofu, etc., as well as soy milk rock music, thick fried tofu captain, and captain of the tofu pill.

Peon tofu is famous for four times higher than that in Japan. It has also launched more handmade tofu and various cross -border derivatives, which has achieved the rhythm of the Japanese handmade tofu empire.

The Japanese design industry has always pursued precise content positioning. From the beginning, we must respect the commercial positioning and then produce specific design. Just like we are doing museums and science and technology museums, first display design and then architectural design. The Japanese investment is not the mentality of the landlord, but the joint operation.

The six -year -old business district in Tokyo spent 15 years before opening, and some famous Chinese shopping malls took half a year from design to opening. More than 2,000 people catch up overnight.

The Japanese Matsuya Department Store is designed by the original research. It emphasizes the original state of things and adheres to the scene design of commercial real estate experience. In the design of a brand -oriented place in the anti -business design, it emphasizes that department stores and brands have conveyed a high -quality life together. Of course, consumers love.

After buying something, if you don't want to carry a big bag home, you can entrust the mall to pack and deliver the goods to come to the door. This service is not limited to large -piece goods such as home appliances. Any clothing, shoes, bags, daily necessities, etc. can be directly sent to the guests' home or hotel rooms.

The Japanese package service providers can use convenience stores to realize parcel mailing, online retailers can also use convenience stores to achieve nearby delivery. It is precisely because the Japanese e -commerce distribution system is based on physical convenience stores, which means that the Japanese e -commerce system and physical stores are a coexistence relationship, rather than absolutely the competitive relationship between you and my life.

In recent years, many physical stores in Japan have launched services for e -commerce platforms and physical stores simultaneously. Consumers can buy goods from the e -commerce platform from the physical store of the department store, and the goods that are out of stock in physical stores can also be purchased through the e -commerce platform.

It, it can be seen that the consumption needs of customers in the new situation in the face of the new situation in Japan are not refusing to refuse the new shopping model, but to keep pace with the times and actively create an online shopping platform and Carry out e -commerce business to cope with impact.

This Take Osaka as an example. Osaka's commercial form has commercial ecological maps and convenience stores in commercial streets, stations. Commercial streets are usually concentrated in the bustling zone in the city center. At the same time, the commercial streets are associated with the ecosystem of each station through the ecosystems of each station. The zones between each stations are located in convenience stores, Shopmall, and Supermart to build up the ground and underground. Ecological charts, often a marketing field will jointly launch marketing activities.

The products are placed in each physical store. At the same time, Japanese product packaging is generally small. That is, it is a general physical store that can also place a large number of product varieties for customers to choose. And each offline physical store has different characteristics, as there are more room for customers to choose from.

The philosophical saying in "On Truth": "People are the scale of all things, when people exist, all things exist, when people do not exist, everything does not exist. Existence. "

In the future, business competition is a consumer group born in the 1980s and 1990s. There is no shortage of material or products. What they need is a kind of "care". This kind of care requires face -to -face communication and touch.

The physical stores that are just selling things in the future will become more and more competitive, and those physical stores that can provide users with unique experience will stand out.

This is the essence of "consumption upgrade": the retail industry has entered an era of a relationship from an era of transactions, and merchants can move in physical stores. So as to create an unparalleled consumer scenario, e -commerce is traded through computers and smartphones, so it is difficult to provide consumers with a unique experience. They must seek breakthroughs!

This is the essence of "demand upgrade": consumers need to transform from a satisfaction with the product to a spiritual satisfaction. In the past, people moved with things, and now they are with things. At that time, the culture, innovation, experience and feelings of merchants will be useful for heroes!