How is the development prospects for the development of Wuhan long -term rental apartments?

The real name of the long -term rental apartment is a long -term rental youth apartment. According to the length of the lease period, the apartment leasing industry can be divided into two categories: long -term rental (one year or above) and short -term rental (less than one year of lease period), and it is manifested as hotel -style apartments, youth apartments, express hotels, etc. Species. Among them, long -term rental youth apartments are currently the main body of the leasing market, and it has attracted the attention of various investment entities such as developers and real estate agents, long -term rental apartments, hotel groups, and online platforms. Therefore, "Youth Apartment "" Long -term rental apartment "is sometimes mixed.
In recent years, under the continuous effect of a series of regulatory policies in the real estate industry, real estate companies have fallen into the dilemma of declining profit margins and increasing financing difficulties. Many housing companies have begun to think about transformation and seek profitability for diversified business. Among them, the long -term rental apartment market has become the focus of real estate companies' competition.
The long -term rental apartment market has broad prospects and strong policy. According to the data of the Planning Analysis Report, the current scale of the housing rental market will reach 1.3 trillion, and it is estimated that by 2030, the overall market size will reach 4.2 trillion. As of now, more than 30 % of the top 30 housing companies in the country are accelerating the long -term rental apartment market, including Vanke, Country Garden, Poly, Longhu, etc. Among them, Country Garden officially established the long -term rental business department in 2017, which plans to expand its scale to 20,000 in 2018; Vanke's long -term rental apartment business has opened 30,000 in three years, and proposed to build more than 300,000 long -term rental apartments in the next three years. Essence Evergrande also recently released a housing leasing ABS product with a scale of up to 10 billion, announcing its entry into the field of long -term rental apartments.
Ip, in addition to traditional real estate developers, there are still a large number of emerging enterprises specializing in leasing in the long -term rental apartment market, such as independent entrepreneurial Rubik's Cube apartments, You , etc. At the same time, emerging brands in the market have also risen. Youke Yijia, V, and Qingke Apartments have recently ushered in a new round of financing. Under the common action of policies, capital, and consumption upgrades, the long -term rental apartment market is already a boom.
Analysis of the pain points of the long -term rental apartment market
, despite the broad prospects, the long -term rental apartment market still faces many pain points, and companies in the industry generally have difficulties in investment, long cycles, and difficulty in profit. High asset prices lead to rental rents. The return rate is low for a long time. According to data from the Kerry Research Center, the current average profit level of the industry in long-term rental apartments is only 2%-4%, and the cash flow back to the positive cycle will take at least 6 years.
Under the outlet, the cruel shuffle is also carried out at the same time. Since the beginning of this year, long -term rental apartments such as good rental, love apartment, and Changsha Young tenants have been closed or crisis due to the broken capital chain. As the number of entrants increases, market competition will become more intense. After the tide of capital, some difficult and irregular small and medium brands are difficult to escape the fate of being shuffled.
The long -term rental apartment is an emerging industry in recent years. It has always faced uncertainty caused by policy lag. There is no clear industry ownership. Will encounter local law enforcement randomness. Although housing leasing has risen to the national level, the Chinese leasing industry has not yet been introduced in relatively clear and perfect laws and regulations. Government supervision, industry self -discipline, business standards, etc. are relatively vacuum.
In addition, the return cycle of long -term rental apartments is long. Basically, it is basically large -scale housing enterprises with a high scale and brand. Large financial risks. And the entire market is still in the early stage of investment, and it is too early to talk about profit.
Analysis of the development prospects of the long -term rental apartment market
The long -term rental apartment enterprise should increase the value of property through high -quality apartment operation services, enable enterprises to get rid of profit dilemma, strive for the main cost of rental revenue coverage, and reduce the burden of scale expansion. At the same time, we must also use reasonable financial instruments to realize the return of funds, revitalize the existing assets, enable the valuation to be realized, and gradually reconstruct the capital cycle of long -term rental apartments.
The long -term rental apartment industry is a brand and capital industry, and the brand and characteristics are to fight in the future. For real estate companies, diversified development has become a trend, but in the early stage, it still faces the test of capital precipitation and long return cycles. It is difficult to achieve profitability in a short time, which requires more patience. To find a real blue ocean, you need to work hard in terms of service, brand and characteristics.