How to be a successful beauty consultant?

.. First of all, beauty consultants must know their customers, understand the characteristics of the customer group, and the psychological process of their consumption decisions: beauty customers are a special customer group. The psychology of people is complicated, and often may not reach an agreement because a small problem does not meet the needs or desires. Therefore, there is a large risk problem in the beauty industry. As a cosmetic consultant, there must be a keen hole check Force can analyze the psychological and needs of customers in the shortest time, and help it meet the needs in the most effective way. That is, to understand customers from multiple aspects, such as economic factors, personal factors, social factors, family cultural factors, and psychological concerns on their consumption, and take personal factors as an example, such as understanding his lifestyle, age, occupation,,, occupation,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, has it Personality and family life cycle stages, etc., are very helpful for stimulating consumption. To put it more directly, beauty consultants must look at the color, be able to speak good, and accurately analyze the consultant psychology.
. Beauty consultants must understand corporate products: first of all, they must be familiar with the advantages, types, benefits, functions, principles, long -term goals and related clinical knowledge of corporate products. Nowadays, the beauty industry is a fierce competitive industry. Most of the products are assimilated. For customers at the stage of rational consumption, the structure and price of the product are equally important. Therefore, beauty consultants should help hospitals to establish their own brands and continuously promote product portfolio From the above two aspects, beauty consultants need to continue to learn and accept new knowledge and ideas in order to have clearer thinking to analyze customers, promote products, and promote consumption.
3. Beauty consultants should establish a comprehensive customer information file, and their files should include the following:
. Customer basic information, such as customer names, phone numbers, age, education level, family conditions, interests and hobbies, etc. (of course, (of course, of course Most of the beauty customers are not willing to inform or refuse to provide it, which depends on the technical issues of beauty consultants) 2. The transaction situation, such as the content, consumption time, conditions, price, psychological concerns of the first phone consultation or on -site consultation, etc. ,
, tracking the survey data, based on the above two data, through another analysis of customers, understand the attitude and potential needs of customers, and tap the potential market. (Most of them understand the customer by phone)
, the company's service, what services will the company provide, what methods will be given to the various efforts and corresponding efforts and corresponding efforts and corresponding in order to fight for and maintain each customer The costs should be recorded in detail in order to find new markets and convenient customer management.
4. Beauty consultant's management of customer service after consumption, customer management after consumption of cosmetics should have a complete system, borne by the beauty department, and have detailed records. The possibility of business is that in most hospitals, the service management of customers after consumption is borne by beauty consultants, such as phone tracking, recommended to review, etc., to strive for the opportunity to stimulate consumption again. Loyalty, at the same time, can find problems and solve questions early

If you want to be a professional beauty adviser, you not only treat some beauty and skin care knowledge, and understand it. At the same time, you should obtain the appropriate certificate. When you communicate with people, you must be calm. Choose different products for different people, so that others can not only enjoy benefits, but also be moved by your professional knowledge.

First of all, beauty consultants must understand their customers, understand the characteristics of the customer group, and the psychological process they make a consumption decision. Familiar with the advantages, types, benefits, functions, principles, long -term goals and related clinical knowledge of corporate products. Early discover problems and problems, avoid disputes.