How to become an opinion leader

Opinion leader's creation process
1. Finding channels
Perhaps someone will be curious: Isn't the first step?
No. Only when you first determine the channel, then you know what type of content, how to perform content, and so on.
For example, I am going to build a marketing KOL on Douyin and forums.
First of all, Douyin, as a video channel, can only post 15 or 60 seconds of videos, then my fixed capacity must be short -sighted; second, in terms of character selection, the image cannot be too big, it is best It's a little brother and sister.
In forums, general users will log in to the forum as long as they encounter problems, so they must be dry goods in content output and have unique insights. The content to be displayed is casual, without limit.
and we also need to refer to the portrait portrait of each channel, such as age, position, etc.
So create the first step of the leader: find a channel that is suitable.
At present, the mainstream channels are four categories:
Short video category: South Douyin North Kuaishou
Community category: High content
Plipping Frequency interactive
live broadcast: strong interaction
2. Content positioning
First of all, clarify the topic areas that you are interested in and familiar with, and professionalize the nickname of nicknames. The achievements and skills in the field specialize in each of their own modules, including professional topics, professional knowledge, and professional skills.
In after clearing, determine the content form according to the characteristics of the selected channel.
For example, you are going to create a marketing KOL on Douyin, then you need to understand that I am in the form of character commentary, text rolling, or other to express content?
3. Output content r
This is to continuously output the content according to the field you are good at.
4. In -depth interaction
Above, we talked about interaction is an important core element for creating KOL. Therefore, this requires our brain to think about:
In how do I guide users to comment?
of course, we can also interact with users by setting up private domain flows, and we do not have to be limited to a platform.
For example, you can guide users to add QQ groups in the content of your own release. In this way, we can build trust with users through high -frequency interaction and conduct related guidance.
The above content is the whole process summarized the entire process to several big steps based on my own experience. Does it look a bit simple?
, although the steps are simple, but there are many details that need to be thought about in real operation.
, for example:
Where to come from the creative content of daily?
On how to choose the output content?
What are the rules of the flow distribution of the platform?
In how do I release the video content Easy to fire?

[Successful brand is the leader of categories]
Nowadays, digital marketing must talk about KOL. Before talking about KOL, we might as well see how successful brands are born. Whether it is Apple, Starbucks, Nike, or Harley, there are such characteristics: they are the leaders of their categories, leading the development of their categories; they have a clear differentiation positioning in the category and become synonymous with a word; they have been working hard for many years. The business has resonated with consumers who recognize it in the spirit of the brand, and even become a spiritual totem of loyal fans, with religious magic.
[Occupy new category, the first principle of brand success]
The differentiation of a new category and firmly occupied. It is the first principle of brand success. Before Apple iPhone appeared, Nokia represented mobile phones. From the development path of mobile phone technology, Apple has differentiated a new category of a smartphone, and successfully subverts the previous leadership brand in the platform model. Before Wang Laoji, herbal tea was just a traditional drink in Yicheng, Guangdong. This category was not known to consumers, but Wang Laoji successfully differentiated into a "fire plant beverage" and dominated it to become the crown of beverages. The amount of 16 billion. Starbucks is a "third residence coffee" in "Home Coffee" and "Traditional Coffee Shop", which has become a buffer preference for many people to work and home.
[KOL is a brand, occupying the segmented field, harvesting head dividends]
kol large number, in fact, it is also a "brand". KOL large and brand shaping is actually similar in principle. A group of high -quality self -media such as Mi Meng and Uncle Tongdao achieved strong rise, quickly won a large number of fans, and successfully realized, becoming a winner in life. The key point in this is that these successful people have achieved absolute head resources in a segmentation field, gaining traffic. To become a large number of KOL, we should focus on the vertical industry. Choose a vertical and own field, strengthen the output and control of the content of the article, accumulate users through details and in the new media form, it is easy to make color.
[Super Large Growth Path: Grassroots -Celebrity Star -Media Elite — Expert]
It the history of the self -media field and enter the best way to enter the super large number, namely grassroots —— Celebrity Star -Media Elite -Expert. Grassroots and celebrities and celebrities have a relatively large pressure on high -quality content in the long run and continuously, so the media elite department of production content will stand out. However, when everyone is accustomed to these contents, they have begun to make higher requirements: Can you tell him professional and easily? It's easy, and the professional is terrible. This is forced to focus on experts, or media people rise to the perspective of experts.
The era when digital marketing prevails and the whole people from the media, every circle has begun to erupt its own flash point. As long as you find the direction that you really are interested in and carefully polish, it becomes an expert in this field and continuously strengthens this. One attribute is to open up a battlefield that belongs to your own. Your first -mover advantage will bring you great value.