5 thoughts on “What is fission marketing?”
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This fission mode actually refers to the fission of the terminal market. The core content is that the market should not be fully spread out and develop rapidly.
, as a discipline, marketing began in the first half of the 20th century. At that time, it was mainly in courses related to distribution (especially wholesale and retail). But at that time, economics was in the academic impulse to pursue pure theory, and people ignored the emerging disciplines that were closely related to the normal operation of the economy. The supply and demand curve just shows the price level at the time of equilibrium, but failed to explain the price chain from the manufacturer through the wholesaler to the retailer. Therefore, early marketing scholars filled the blank of economists' research.
Fission marketing is based on the strengthening of traditional terminal promotion, integrating the methods and concepts of new marketing methods such as relational marketing, database marketing and conference marketing. This fission mode actually refers to the fission of the terminal market. The core content is that the market should not be fully spread out and develop rapidly. Realize the effect of one pass, ten or ten.
Fission marketing is to use social exchanges to adsorb users, and at the same time stimulate the user relationship chain for content fission. The cost of fission marketing is relatively low. The use of social relations chain determines the result of fission marketing.
The low -cost social exchange volume acquisition is the opening of the social chain. Enterprises need to continue to output content to stimulate users, make them from users to "fans", pass the initiative to pass the company's products and brand information, and form a network user structure that can operate in private.
aarrr is a more popular user growth model in recent years. Obtain users (), increase activity (), increase retention, revenue acquisition, and self -communication. It can be seen that in the AARRR model, acquiring users is the flow entrance, increasing user activity is to create a surprise moment, and the retention rate is to ensure that the product value is used. Way.
In this, the first batch of seed users is the key to fission. Only with the first batch of users can complete the subsequent fission. Secondly, the retention rate. Only enough content support can allow users to have sufficient interaction frequency and fissionable content. Finally, it is technology that allows seed users to spread products or services to new users.
What is the key to fission marketing? 1. Determine the purpose of fission
The fission purpose determines the sharing content, sharing mechanism, reward form, etc. If your purpose is brand propaganda, then you have to make a highly convergence, which can represent a kind of audience and easy to spread. If it is sales, it may be a discount on the offer, or the profit sharing.
2. Emphasize sharing attributes
The activity content settings, it is best to have strong sharing attributes, which can drive social relations interaction. For example, the red envelopes of platforms such as Pinduoduo and Baidu, to get a reward of 100 or 200, it takes 6 to 7 friends to help, participate, and complete the new users' pull.
3. Attractive rewards
The advertising costs that were originally used for new customers, for the recommendation rewards of old users and registered rewards for new users. At the same time, with data support decision -making, the response of sharing rewards to new and old users continuously to drive fission.
Pay content for time limit to check for freenAnswer Hello, I am a cooperative lawyer of Baidu Consultation. I have received your problem. There are more people who are consulting at present. Please wait 2 minutes. Kiss, you are helping you solve the problem.nBased on the strengthening of traditional terminal promotion, fission marketing integrates new marketing methods and concepts such as relational marketing, database marketing and conference marketing. This fission mode actually refers to the fission of the terminal market. The core content is that the market should not be fully spread out and develop rapidly.nThe fission first needs to be based on one (or more) points, successfully break through one (or several) points, and then enter strict copy. Copy the other point from one successful point. For four ... and so on, slowly, then slowly, and gradually advance, and finally step by step, quickly and efficiently start the entire regional market.nIn the market fission, the scientific, rationality, operability and replication of the breakthrough operation method determine the efficiency of the point of breakthrough, and whether the efficiency can quickly start the market. The operation method must be in line with the characteristics of strong operational, adaptive, simple, easy to learn, easy to teach, and easy to copy. The "fission six -step" is an effective operation method that conforms to this feature. , Copy accurately and completenThe "fission six -step" is intertwined and complemented by each other; the point is made by the point, and the layers are progressive; in the end, the face is available to achieve a comprehensive victory of regional warfare.nThe fission marketing model is a way to learn from domestic health products companies to avoid strengths, integrate resources, and promote intensive growth strategies. In terms of market development and penetration, it is a way to learn from it!nPromote social justice, highlight legal value, maintain personal dignity, and be happy to serve you. If you have any questions, come to the platform for consultation ~ I wish you all the best! Happy life!n5 morenBleak
Fission marketing is a low -cost, high -precision customer acquisition method. Compared with traditional marketing methods, it emphasizes sharing, so that the sharing behavior of old customers (or potential customers) brings new users. The effect is better, which can improve the production ratio of enterprises. The core elements of fission marketing include: the selection of seed users, the setting of welfare rewards, the participation of fission gameplay, the design of the guidance, and the path of the landing page. By continuously attracting new users, expanding the user's foundation, and enhancing brand strength. Now common gameplay is to fight for groups, bargaining, registering polite, and distribution. If you want to do fission marketing, it is best to use fission tools, because manual is difficult to count data.