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Where are the easiest to make money from? The answer of the Jews is: to keep a woman's pocket. Because of the observation of life, they found a very common and ordinary person who did not pay attention: it was a man who made money, and the woman spent money.

It this can be seen from the history of the Jews.

The history of Jews tells us that men make money by men, women use the money made by men, so that they maintain their lives, inherit culture, and reproduce offspring. The so -called business law is to sweep the money of others. Therefore, no matter the ancient and modern Chinese and foreign, if you want to make money, you must attack women to seize the money they hold. Therefore, "keeping a woman's pocket" has become one of the lag of Jewish business.

The people who have ordinary people can do business, such as aiming at women to do business, they will succeed. Conversely, if you want to make a man's money, it is more than 10 times that it is more difficult than a woman. Although men can make money, they do not hold money at all. It is clear that there is no power to consume money. From this point of view, business with women as the object is easy to do.

. For example, those shiny diamonds, jewelry, ring, ring needle, necklace, luxury women's dresses and senior women's bags are attached with quite high profits. Operating, as long as the businessman grasp it all, he will make a full -bodied banknote. Therefore, doing business must be mastered. Only by improving women can the business succeed.

men and women compare each other, and they have many differences in spending. In terms of spending money on this day, men will spend 2 yuan to buy what he needs for 1 yuan; and women will spend 1 yuan to buy a price of 2 yuan but not what she needs. This difference implies that women can spend money than men and more money than men, and this seems to be the commonality of all men and women.

The business experience for the Jews for thousands of years is that if you want to make money, you must first earn the money held in the hands of women. On the contrary, if the businessman wants to clean the money in the man's pocket and desperately "aiming at the man", doing business is destined to fail. Because all men are listening to women in terms of money.

The business in history, many of the business operated by Jewish merchants is a woman. Jewish merchants were aiming at this market and obtained greater profits than others.

The first "gift" given by the Jews to women is diamonds.

Israel does not produce diamonds. South Africa is the most important diamond raw material production place in the world, but Israel is the largest diamond processing site in the world. Its annual turnover has exceeded 4 billion US dollars, accounting for the world More than 60 % of the total diamond processing.

Meraus, the founder of Messi, the founder of the Jews of the Jews, to end his work as his own boss, because he found that most of the women who are alone in the unique customers, even if men and women are shopping together, The decision to purchase is still manipulated in the hands of women.

Steraus accurately grasped this opportunity. The first women's supplies store on the streets of New York opened. At the beginning, he operated fashion, handbags and cosmetics. After a few years, diamonds and gold and silver jewelry were added. He has a total of 6 layers of sales in Messi Department Store in New York. Among them, women's supplies account for 4 floors, and many of the other two layers of comprehensive products are designed for women. It is also a department store, and Messi's profits are much higher than its peers.

"I stared at a large group of women," Strauss later said with emotion, "All my clerk stared at them." A small shop began to start. After more than 30 years of development, it has now become a world -class big company. This fact shows that "keeping a wealth of women can get rich."

Min in mind "keeping up to women", and Sato, who believes in Jewish culture, has become a master of "women's business" in the world.

Dr. Sato began to open a department store in the prosperous Tokyo Ginza, but two or three years after opening, the business has been deserted. To this end, he asked a Jewish friend. The Jewish friend only gave him four words- "keeping a woman".

It returned to his own department store, Dr. Sato began to observe the characteristics of customers carefully, and really found the necessity of "keeping the woman": female customers account for about 80 % of the total number of customers - — Even if men come to the store, most of them are shopping for their wives or accompanying their wives. At the same time, it was found that most of the "Family" clan comes during the day, and most of them were at 5:30 pm.

The discovery made Dr. Sato excited, so he locked the business object to women. He decisively decided to free up the entire business area for female customers; divided the business hours into two, Bai Da targeted family women, set up clothing, kitchen supplies and other family necessities. Bring the vigorous breath to the store in order to cater to young women, such as precious perfumes, exquisite underwear, super mini supplies, etc. Only women's socks are placed in a wide range, no less than a hundred.

The new recruitment of strange effects, Dr. Sato's shops soon became more, so that the business area was significantly insufficient. At this time, he decisively decided: the store specializes in women's underwear and socks.

The women's underwear and socks stores in Sato quickly opened.

The varieties and styles that are available for customers to choose from, especially the sexy underwear of "saving clothing" makes women more attractive, and meets Japanese women at home to attract her husband or boyfriend at home to attract her husband or boyfriend In addition, the specialty store also has the price advantage. Sato's store suddenly opened.

Shortly, Sato Specialty Store has a distribution point in all parts of Japan, reaching more than 100 a year later, basically guiding the women's socks and underwear markets in Japan.

The Sato has accumulated rich experience in the process of dealing with female consumers for a long time. He summarizes the characteristics or weaknesses of female consumers as follows:

● The original price is 100 yuan 100 yuan The price reduction is 98 yuan, and the three -digit number is reduced to two digits. Women's feelings are much cheaper.

● As long as a certain advertisement mentioned that a manufacturer is holding a large auction somewhere, most women are willing to spend 20 yuan fare to buy only 10 yuan cheaper.

● Three apples 60 yuan, most women know one apple 20 yuan; three apples are 50 yuan. Most women often pay for the price of an apple.

● Women like to touch more than men. Women's touch often shows a spontaneous or secret speculation. If you don't touch it and rub your clothes, the woman will never be determined to buy it. The same is true of other products. For food that cannot be tasted, women should also pinch their quality with their hands to identify their quality. The exquisite goods are packaged by opaque paper bags, and women often dare not try to buy.

● Instead of selling to women with a lot of money, it is better to let women touch it, because women like their own experience.

It Sato, in order to attract women, also summarized the following 9 major rules:

● The big things are eye -catching than smaller.

● Dynamic objects are eye -catching than static objects.

● The color is obscure than color.

● The background color coordination is more eye -catching than the background color.

● Circular eye -shaped eye -shaped.

● Human is eye -catching.

● Foreign eye -catching is better than the country.

● The comparison with customers is not related to customers.

● Women's beautiful face loves to watch, women also love to see, it is the most eye -catching.

This is also applicable to female product advertisements.

The results of a woman made Sato one of Japan's most famous wealthy merchants.

Today, the "women's supplies store" and "women's street" are scattered in the bustling streets and market wells all over the world. Wan's merchants have brought high profits and generous returns to them.